Free trial
Pick a slot or send a request: the most important button on the page.
Website design for gyms, studios & personal trainers
From scrolling to your first session.
People looking for a gym want to see the vibe, the schedule and the prices, then claim a free trial right away. We build fitness websites that motivate and bring in members.
- Flat price from $1,290
- Live in 2–4 weeks
- 100 % remote, calls in your morning
What matters
Motivation fades fast. Your website has to be faster.
The moment someone finally decides to start is short. The path to a free trial needs to be even shorter.
Common problems
- Prices hidden behind “call for rates”
- A class schedule as an image no one can read
- No clear free trial offer
- Personal trainers without a professional site of their own
Your new website
- Transparent memberships or training packages
- A real, mobile-friendly class schedule
- A free trial booked in a few taps
- Your personal brand as a trainer with your own website
Example design
What your website could look like.
A concept design for gyms and personal trainers, with everything customers look for: clear services, hours and a prominent “Claim your free trial” button. Your website is designed from scratch in your colors, in American English.
- Optimized for every device
- “Claim your free trial” button
- Optimized for Google
- Loads in under 1 second
Concept design of a fictional business, shown in German (built for our home market in Germany). The preview scrolls through the whole page; hover over it to watch again.
Features
What a fitness website needs to deliver.
Class schedule
Clearly organized by day, with coach and level.
Memberships
Clear pricing and cancellation terms build trust.
Coach profiles
Certifications and personality, essential for personal training.
Success stories
Real words and results from your members, with their permission.
Fast & mobile
Most visitors arrive on a phone, often straight from Instagram.
Site structure
How your website is structured.
Energetic, clear and focused on one goal: the first session.
- HomeVibe, offer, free trial.
- Classes & scheduleAll classes with times.
- Memberships & packagesPricing and terms.
- CoachesYour team or your personal profile.
- The gymEquipment, spaces, amenities.
- ContactDirections, parking, hours.
What your customers search for
Fitness searches combine the type of training and a location:
- gym near me
- personal trainer Austin
- boutique fitness studio Chicago
- pilates classes Boston
- CrossFit Miami
- online personal trainer
For personal trainers, one page per focus pays off, for example weight loss, strength training for women, or pre- and postnatal fitness.
Our recommendation
The right package for gyms and personal trainers.
Class schedule, memberships and coach profiles fit perfectly into Standard. Independent personal trainers often start with the Starter one-page site.
Optional add-ons: Google Business Profile setup ($359), online booking & reservations ($289), blog/news ($559), a Spanish or other language version (from $559) and more.
Standard
For local businesses that want a steady stream of new customers from Google.
$1,790 one-time
- Up to 5 pages
- Everything in Starter
- Copy polishing for every page
- 2 feedback rounds per phase
- Custom design for every page
- Local SEO for your city & service area
- Google Maps & directions embedded
- Image & page-speed optimization
From Frankfurt, Germany
From Frankfurt. Remote for small businesses across the US.
We work 100 % remotely: a strategy call by video in your morning (Eastern Time), then phone, email or WhatsApp. That suits online coaches especially, who want clients beyond their own city. Same process and flat price in US dollars for gyms and trainers across the US.
FAQ
Questions from gym owners and trainers
Can I integrate my gym management or booking software?
Yes. We integrate common class booking and scheduling tools as an add-on, usually as a schedule widget or a sign-up button. Or we start with a simple free trial form.
Should I put prices on my website?
In most cases, yes. Transparent pricing lowers the barrier and pre-qualifies the right leads at the same time.
I train clients in someone else's gym. Do I need a website?
Especially then: your own website makes you a brand, independent of the gym where you train clients.
Can I sell online coaching too?
Yes. We build the site to get found locally in your city and, at the same time, nationally for online coaching.
Contact
Let's get your website working for you.
Tell us about your business and your goals. You'll get a personal reply within 24 hours and a suggested time for a free strategy call in your morning.
- hello@bauwau-designstudio.com
- +49 179 1619087
- Message us on WhatsApp
- Reply within 24 hrs on business days
- Frankfurt, Germany · working with small businesses nationwide