Direct booking
Add-onYour booking engine, or a request form with travel dates.
Website design for inns, B&Bs & boutique hotels
More direct bookings. Less commission.
Online travel agencies bring guests, and take a big cut of every stay. We build websites for inns, B&Bs, boutique hotels and vacation rentals that make guests want to book direct.
- Flat price from $1,290
- Live in 2–4 weeks
- 100 % remote, calls in your morning
What matters
Guests always check your own website too.
Many guests find you on a booking site and then google your name. If your website wins them over and makes booking easy, you keep the commission.
Common problems
- High commissions paid to online travel agencies
- Outdated photos on your own website
- Seasonal packages and events hidden or missing
- No reason to book direct
Your new website
- Direct booking right on your website
- Every room with large, current photos
- Packages for weekends, events and the season
- A clear perk for booking direct (e.g. breakfast or late checkout)
Example design
What your website could look like.
A concept design for boutique hotels, inns and B&Bs, with everything customers look for: clear services, hours and a prominent “Book direct” button. Your website is designed from scratch in your colors, in American English.
- Optimized for every device
- “Book direct” button
- Optimized for Google
- Loads in under 1 second
Concept design of a fictional business, shown in German (built for our home market in Germany). The preview scrolls through the whole page; hover over it to watch again.
Features
What a website for innkeepers and hosts needs.
Rooms & amenities
Every room or suite with photos, bed type and amenities.
Location & area
Downtown, wine country, the mountains or the beach: why your location is the right one.
Book-direct perk
A clear explanation of why booking direct is worth it.
Multilingual
Add-onEnglish plus Spanish or another language your guests speak.
Rates & seasons
Transparent rates, packages and seasonal specials.
Site structure
How your website is structured.
Inviting, clear and with the booking button always in view.
- HomeAtmosphere, location, book direct.
- Rooms & suitesOne page per room or unit.
- Area guideThings to do, dining tips, getting here.
- Packages & specialsWeddings, getaways, seasonal offers.
- AboutYour hosts and your property's story.
- Book & contactBooking engine or request form.
What your customers search for
Lodging searches are local and often tied to an occasion or a season:
- bed and breakfast Vermont
- boutique hotel Miami Beach
- inn near Napa Valley
- romantic getaway New England
- pet friendly B&B Hill Country
- small hotel near downtown Chicago
Occasion pages like “Fall foliage weekends” or “Wedding guest stays” bring in guests who are searching for exactly your location and season.
Our recommendation
The right package for boutique hotels, inns and B&Bs.
Several room pages, polished copy and a high-end presence are why we recommend Premium. A booking engine integration and additional languages are available as add-ons. A single vacation rental can start with Starter or Standard.
Optional add-ons: Google Business Profile setup ($359), online booking & reservations ($289), blog/news ($559), a Spanish or other language version (from $559) and more.
Premium
For businesses with multiple services or locations that want to stand out in their market.
$3,490 one-time
- Up to 8 pages
- Everything in Standard
- License-free images selected for you
- Advanced SEO structure for every page
- Custom animations & interactions
- Priority support
From Frankfurt, Germany
From Frankfurt. Remote for small businesses across the US.
Hospitality runs on trust, and so does the way we work: 100 % remote, a strategy call by video in your morning (Eastern Time), then phone, email or WhatsApp. We build websites for inns, B&Bs and boutique hotels anywhere in the US, with the same process and a flat price in US dollars.
FAQ
Questions from innkeepers and hosts
Which booking engine is right for me?
If you already use a property management system or channel manager, we integrate its booking engine as an add-on. Otherwise many small properties start with a simple booking request form.
How do I get guests to book direct?
Give them a clear reason: best rate, breakfast included, free late checkout or a more flexible cancellation policy, and say it on every page.
What does a hotel or B&B website cost?
Premium is $3,490 one-time; smaller properties start at $1,290. Additional languages are available as add-ons from $559.
Do I still need the online travel agencies?
Usually yes, for reach. The goal is to shift a healthy share of bookings to your own site, especially repeat guests, who shouldn't have to go through a third party.
Our business is very seasonal. Can the site change with it?
Yes. We plan sections for seasonal packages and events, and with a care plan we update them for you before each season.
Contact
Let's get your website working for you.
Tell us about your business and your goals. You'll get a personal reply within 24 hours and a suggested time for a free strategy call in your morning.
- hello@bauwau-designstudio.com
- +49 179 1619087
- Message us on WhatsApp
- Reply within 24 hrs on business days
- Frankfurt, Germany · working with small businesses nationwide