Products & brands
Categories and highlights, without a full online store.
Website design for independent retail
From the screen to your store.
Most shopping trips start with a search. We build websites for independent stores and boutiques that show what you carry and what makes you different, and bring customers through your door.
- Flat price from $1,290
- Live in 2–4 weeks
- 100 % remote, calls in your morning
What matters
Visible online, without running an online store.
Not every store needs e-commerce. But every store needs a website that shows what you carry and why it's worth the trip.
Common problems
- Customers don't know what you carry
- Wrong hours on Google
- Events and new arrivals only in the window
- Invisible next to the big-box stores and online giants
Your new website
- Categories, brands and highlights at a glance
- Accurate hours, linked to Google
- News and events on the homepage
- Personal service as your competitive edge
Example design
What your website could look like.
A concept design for retail stores and boutiques, with everything customers look for: clear services, hours and a prominent “Visit the store” button. Your website is designed from scratch in your colors, in American English.
- Optimized for every device
- “Visit the store” button
- Optimized for Google
- Loads in under 1 second
Concept design of a fictional business, shown in German (built for our home market in Germany). The preview scrolls through the whole page; hover over it to watch again.
Features
What a retail store website needs.
Buy online, pick up in store
Reserve and pick up, via request form or a link to your existing shop.
Events & news
Trunk shows, tastings, book signings, new arrivals.
Hours
Holiday hours and Small Business Saturday specials kept current.
Social links
Your channels clearly linked, for new arrivals and deals.
Gift cards
Request or buy online.
Site structure
How your website is structured.
Personal, clear and makes people want to stop by.
- HomeStore, highlights, hours.
- What we carryCategories and brands.
- Events & newsWhat's new.
- AboutYour story.
- Gift cards & pickupRequests and orders.
- Visit usMap, parking, hours.
What your customers search for
Local shopping searches combine a product and a place:
- boutique near me
- independent bookstore Brooklyn
- wine shop Chicago
- gift shop Austin
- women's clothing boutique Boston
- home decor store Miami
Name your brands and product categories specifically. That's exactly what shoppers nearby search for, and it helps you show up in Google's local results.
Our recommendation
The right package for retail stores and boutiques.
Products, events and local SEO fit neatly into Standard. A small store can start with Starter.
Optional add-ons: Google Business Profile setup ($359), online booking & reservations ($289), blog/news ($559), a Spanish or other language version (from $559) and more.
Standard
For local businesses that want a steady stream of new customers from Google.
$1,790 one-time
- Up to 5 pages
- Everything in Starter
- Copy polishing for every page
- 2 feedback rounds per phase
- Custom design for every page
- Local SEO for your city & service area
- Google Maps & directions embedded
- Image & page-speed optimization
From Frankfurt, Germany
From Frankfurt. Remote for small businesses across the US.
We work 100 % remotely: a strategy call by video in your morning before you open (Eastern Time), then phone, email or WhatsApp, so you never have to leave the sales floor. Same process and flat price in US dollars for independent stores across the US.
FAQ
Questions from store owners
Do I need an online store?
Not necessarily. A good overview of what you carry plus buy online, pick up in store is often enough. Full e-commerce pays off once you actively want to ship orders.
Can you link to my existing online store?
Yes, we connect your website to the online store or POS shop page you already have.
How do I keep the site current?
Send us new arrivals and events by message and we update the site quickly. With a care plan, changes are included.
What does it cost?
From $1,290 one-time, usually $1,790 for several pages. No monthly subscription required.
Contact
Let's get your website working for you.
Tell us about your business and your goals. You'll get a personal reply within 24 hours and a suggested time for a free strategy call in your morning.
- hello@bauwau-designstudio.com
- +49 179 1619087
- Message us on WhatsApp
- Reply within 24 hrs on business days
- Frankfurt, Germany · working with small businesses nationwide