Range & brands
Categories and highlights – without a full online store.
Web design for independent shops & local brands
From the screen into your shop.
Many purchases start with a Google search. We build websites for owner-run shops that show your range and your personality – and give people one more reason to shop local.
- Fixed price from $1,590, in CAD
- Live in 2–4 weeks
- 100 % remote, calls in your morning (ET)
What matters
Visible online – without needing an online store.
Not every shop needs e-commerce. But every shop needs a website that shows what you carry and why a visit is worth it.
Common problems
- Customers don't know what you carry
- Wrong hours on Google
- Events and new arrivals only in the window
- Invisible next to the big online retailers
Your new website
- Range, brands and highlights at a glance
- Up-to-date hours, linked to Google
- News and events on the homepage
- Personal service as your selling point
Example design
What your website could look like.
A concept design for retail shops and independent stores – with everything customers look for: clear services, hours and a prominent “Visit the shop” button. Your own website is designed from scratch in your colours, in English, and in French too if you like.
- Works on every device
- “Visit the shop” button
- Built for Google and local SEO
- Loads in under 1 second
Concept design of a fictional business, shown in German (built for our home market in Germany). The preview scrolls through the whole page – hover over it to watch again.
Features
What a shop website needs.
Curbside & in-store pickup
Reserve and pick up – via request form or a link to your store.
Events & news
Author readings, tastings, trunk shows, new arrivals.
Hours
Holiday hours, Boxing Day and long weekends kept up to date.
Social media links
Your channels clearly linked – for new arrivals and offers.
Gift cards
Request or buy online.
Structure
How your website is organized.
Personal, clear and making people want to drop by.
- HomeShop, highlights, hours.
- What we carryCategories and brands.
- Events & newsWhat's new.
- AboutYour story.
- Gift cards / pickupRequests.
- Contact & directionsMap, parking, transit.
What your customers search for
Local shopping searches include a product and a place:
- independent bookstore Toronto
- gift shop Ottawa
- boutique Kensington Market
- outdoor gear store Calgary
- local shops Main Street Vancouver
- toy store near me
Name your brands and product categories specifically – that's exactly what people nearby search for. And if you carry Canadian-made or local products, say so.
Our recommendation
The right package for retail shops and independent stores.
Range, events and local SEO fit neatly into the Standard package. A small shop starts well with Starter.
Optional add-ons: Google Business Profile setup ($439), online booking & reservations ($349), blog/news ($689), a French (or English) version (from $689) and more.
Standard
For local businesses that want to win new customers through Google.
$2,290 one-time
- Up to 5 pages
- Everything in Starter
- Copy polishing for every page
- 2 feedback rounds per phase
- Custom design for every page
- Local SEO for your city and neighbourhood
- Google Maps & directions embedded
- Image & load-time optimization
From Frankfurt am Main
From Frankfurt. Remote for businesses across Canada.
We work fully remotely – a video intro call in your morning, then phone, email or WhatsApp, so you never have to leave the shop floor. We build websites for independent shops across Canada with the same process and one fixed price in CAD.
FAQ
Questions from shop owners
Do I need an online store?
Not necessarily. A good overview of your range plus in-store pickup is often enough. E-commerce only pays off once you actively want to sell online.
Can I link to an existing online store?
Yes, we connect your website to your existing online store.
How do I keep the site up to date?
Send us new arrivals and events by message – we update the site quickly. With a care plan, changes are included.
Can my site be in English and French?
Yes. A French version is available as an add-on with any package – useful in bilingual communities and a must-consider for shops in Quebec, where French-language rules apply to businesses (please check the details with an advisor).
What does it cost?
From $1,590 one-time, usually $2,290 for several pages.
Contact
Let's talk about your website.
Tell us a little about your business. You'll get a personal reply within one business day and a suggested time for a free intro call in your morning (Eastern Time).
- hello@bauwau-designstudio.com
- +49 179 1619087
- Message us on WhatsApp
- Reply within 24 h on business days
- Frankfurt am Main, Germany · working with businesses across Canada