Range & brands
Categories and highlights – without a full web shop.
Web design for independent shops
From the screen to your shop.
Many shopping trips start with a Google search. We build websites for independent shops that show your range and personality – and bring people into the shop, whether they search in German, French, Italian or English.
- Fixed price from CHF 1’190
- Live in 2–4 weeks
- 100 % remote, same time zone
What matters
Visible online – without needing a web shop.
Not every shop needs to sell online. But every shop needs a website that shows what you stock and why it's worth dropping by.
Common problems
- Clients don't know what you stock
- Wrong opening hours on Google
- Events and new arrivals only shown in the window
- Invisible next to the big online retailers
Your new website
- Range, brands and highlights at a glance
- Up-to-date opening hours, linked to Google
- News and events on the homepage
- Personal service and local quality as your selling point
Example design
What your website could look like.
A concept design for independent shops, with everything clients look for: clear services, opening hours and a prominent “Visit the shop” button. Your own site is designed from scratch in your colours and in the languages your clients speak.
- Works on every device
- “Visit the shop” button
- Set up for Google
- Loads in under a second
Concept design of a fictional business, shown in German (built for our home market). The preview scrolls through the whole page – hover over it to watch again.
Features
What a shop website needs.
Click & collect
Reserve online, collect in store – by request or a shop link.
Events & news
Readings, tastings, new arrivals.
Opening hours
Late-night shopping, Saturdays and public holidays kept up to date.
Social links
Your channels clearly linked for new arrivals and offers.
Gift vouchers
Request or buy online.
Structure
How your website is structured.
Personal, clear and making people want to visit.
- HomeShop, highlights, opening hours.
- Our rangeCategories and brands.
- Events & newsWhat's new.
- AboutYour story.
- Gift vouchers / click & collectRequests.
- DirectionsMap and public transport.
What your clients search for
Local shopping searches combine a product and a place:
- English bookshop Zurich
- gift shop near me
- wine shop Geneva
- zero waste shop Basel
- concept store Bern
- chocolate shop Lucerne
Name your brands and product categories specifically – that's exactly what people nearby search for, locals and expats alike.
Our recommendation
The right package for independent shops.
Range, events and local SEO fit neatly into Standard. A small shop starts well with Starter.
Optional add-ons: Google Business Profile (CHF 319), online booking & reservations (CHF 249), blog/news (CHF 489), additional languages such as German, French or Italian (from CHF 489) and more.
Standard
For SMEs and local businesses that want to win new clients through Google.
CHF 1’690 one-off
- Up to 5 pages
- Everything in Starter
- Copy polishing for every page
- 2 feedback rounds per phase
- Custom design for every page
- Local SEO for your town and region
- Google Maps & directions embedded
- Image & load-time optimisation
From Frankfurt am Main
From Frankfurt. Remote for SMEs across Switzerland.
We work fully remotely – initial call by video, then phone, email or WhatsApp, so you never have to leave the shop floor. We build websites for independent shops across Switzerland, from city centres to small towns, with the same process and a fixed price in Swiss francs.
FAQ
Questions from shop owners
Do I need a web shop?
Not necessarily. A good overview of your range plus click & collect is often enough. A shop only pays off once you actively want to sell online.
Can you link to my existing online shop?
Yes, we connect your website to the shop you already have.
How do I keep the site up to date?
Message us new arrivals and events and we'll update the site quickly. With a care plan, changes are included.
Can the site help in the run-up to Christmas?
Yes – extended opening hours, Sunday openings, gift ideas and voucher offers can go on the homepage for the season and come off again in January.
What does it cost?
From CHF 1’190 one-off, usually CHF 1’690 for several pages. Additional languages from CHF 489.
Contact
Let's talk about your website.
Tell us briefly about your project. You'll receive a personal reply within 24 hours and a proposed time for a free initial call.
- hello@bauwau-designstudio.com
- +49 179 1619087
- Message us on WhatsApp
- Reply within 24 h on working days (CET, same as Switzerland)
- Frankfurt am Main, Germany · working with businesses across Switzerland