Web design for beauty & skincare

Beauty starts with trust.

Before anyone books a facial, they want to know who you are and how you work. We build beauty salon websites that show your expertise with Swiss precision and help fill your diary.

  • Fixed price from CHF 1’190
  • Live in 2–4 weeks
  • 100 % remote, same time zone
Beauty therapist applying a face mask Example beauty salon website with treatments and booking button on a laptop and smartphone

What matters

Clients book with people they trust.

Beauty is personal. A vague or dated website makes new clients hesitate – even when your work is excellent.

Common problems

  • Treatments aren't explained clearly
  • Prices missing or out of date
  • Gift vouchers only available in the salon
  • Nothing sets you apart from the big chains

Your new website

  • Every treatment with what happens, how long it takes and what to expect
  • A clear price list and treatment packages
  • Gift voucher requests or sales online
  • Your personality, qualifications and languages front and centre

Example design

What your website could look like.

A concept design for beauty salons, with everything clients look for: clear services, opening hours and a prominent “Book now” button. Your own site is designed from scratch in your colours and in the languages your clients speak.

Full example website for beauty salons on desktop: Maison Élan
Mobile view of the example website for beauty salons
  • Works on every device
  • “Book now” button
  • Set up for Google
  • Loads in under a second
Ask about a similar design

Concept design of a fictional business, shown in German (built for our home market). The preview scrolls through the whole page – hover over it to watch again.

Features

What your beauty salon website should do.

Treatment menu

Facials, body, lashes, brows, nails – with what's involved, duration and price.

Online booking

Add-on

Bookable 24/7 through your existing tool.

Gift vouchers

An easy present – requested online or sold directly.

About you

Qualifications, approach, products. What sets you apart from the chains.

Skincare tips

Short posts that show your expertise and get found on Google.

Reviews

Genuine words from your clients, neatly shown.

Structure

How your website is structured.

Calm, polished and with a clear route to booking.

  1. HomeAtmosphere, your signature treatments, booking button.
  2. TreatmentsEach treatment with its own description.
  3. PricesClearly organised by category.
  4. About me / teamQualifications and approach.
  5. Gift vouchersRequest or buy.
  6. ContactAppointments, directions, opening hours.

What your clients search for

Beauty searches are specific – clients search by treatment and place:

  • beauty salon near me
  • facial Zurich
  • lash lift Geneva
  • brow lamination Basel
  • nail salon Lausanne
  • cosmetic studio Bern

Separate pages for your main treatments rank far better than one long list on a single page – and in a bilingual city, each language version brings in its own searches.

Our recommendation

The right package for beauty salons.

Several pages for your treatments plus local SEO – Standard suits most salons. Online booking and a blog are available as add-ons. With a long treatment menu, we'd suggest Premium.

Optional add-ons: Google Business Profile (CHF 319), online booking & reservations (CHF 249), blog/news (CHF 489), additional languages such as German, French or Italian (from CHF 489) and more.

Calculate your price with add-ons →
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From Frankfurt am Main

From Frankfurt. Remote for SMEs across Switzerland.

We work fully remotely – initial call by video, then phone, email or WhatsApp between clients. We build websites for beauty salons across Switzerland with the same process and a fixed price in Swiss francs.

FAQ

Questions from beauty therapists

Can I show before-and-after photos?

For purely cosmetic treatments this is often fine; for aesthetic or medical treatments, stricter Swiss rules on health-related advertising apply. We keep your site measured and agree sensitive content with you – the final check is yours.

Can I sell gift vouchers online?

Yes. We either link a simple voucher shop or set up a request form, and you send the voucher by email or post.

Should I mention the product brands I use?

If you work with particular brands, it's worth naming them – many clients search for them directly.

Can the website be in two languages?

Yes. Many salons in Zurich, Geneva or Basel serve local and international clients. An additional language is an add-on from CHF 489, including translation.

How long does it take?

Usually about three weeks from receiving your content and photos. Send bullet points or existing texts, we polish them into clear copy, and you approve it.

Contact

Let's talk about your website.

Tell us briefly about your project. You'll receive a personal reply within 24 hours and a proposed time for a free initial call.

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Which package are you interested in?

Free & without obligation. No newsletter, no spam.

Thank you for your enquiry!

We'll get back to you within 24 hours (working days).

Free initial call